Advertising a job post is required for any company to get into limelight. Of course marketing a job opening is an administrative task, that’s must. You can effectively execute a marketing campaign and let’s see how.
- Try organic social media
Social media marketing is growing in a great way. Most people including job searchers, companies, business tycoons, general users, etc are using social media for several purposes such as marketing, publishing posts, jobs and much more.
So, having a strong presence on social media is key to building candidate familiarity and general interest. Monitoring employee’s activities on social media while assigning these job posting tasks with time constraints is a must to avoid low-productivity at work.
- Get employee support
While you plan to post a job as a company, employee support is another factor that comes into play. The best brand ambassadors for your business are your employees who take you on a long stretch on their social channels and with their networks.
A positive word of mouth from your employees to their friends, family, colleagues motivates a great energy about your firm. Try building such a culture of encouragement among your employees, and you can find the best candidate for any role in your company.
- Explore paid social media
Spending budget in social media advertising helps fetch multiple positions to be filled in lesser time frames compared to how you attract job searchers via other means. Paid social media is however not confined to business purposes, but can be used to advertise a job.
Like the way you keep promoting products, this works as an effective form of advertising for recruitment too. You can get the benefit of LinkedIn that can target by current job title and years of experience. As simple as that!
- Recruitment fairs and local events
The next phase of recruitment has reached a new level of branding your company at job fairs. You get to know more and more candidates while they attend in-person events that aren’t to be ignored.
It doesn’t matter whether the company is part of a hiring fair or a community event. This is just like a street fair or tech week. You can showcase your company culture and team members’ personalities, with a proper plan of action.
- Post to job sites
One of the best and effective ways is to post a job on different job boards. You can use these job boards for free and have a great starting place to market a job opening. Also, increase engagement and you may also want to consider industry- or role-specific job sites.
